Develop your own Sponsored Lens to be featured alongside Snapchat’s selection of fun, augmented reality Lenses.Purchase a Snap Ad to appear while a user is swiping through stories.Create your own geofilter to promote customer engagement.In addition, Snapchat has numerous targeting tools and advertisement formats for you to tailor to your marketing strategy. Snapchat’s massive number of daily active users watch over 10 billion Snapchat videos per day – an astronomical number that signals tons of exposure and marketing opportunities for your brand. How can you break into this lucrative digital space? Here are a few key marketing strategies for using Snapchat to your advantage. As Snapchat has added even more sponsored content capabilities to its platform, the competition is growing fiercer every day. Unlike Facebook, Instagram, and Twitter, Snapchat is not feed-based – it’s story-based. However, this particular social platform can be a difficult market to break into. With over 218 million daily active users and counting ( Snapchat Statistics and Facts), Snapchat is a lucrative source for digital marketers looking to build their brands. While many companies use Snapchat advertisements and official accounts to build their brands and engage with younger consumers, many others have not yet tapped into this source. Unlike major platforms Facebook, Instagram, and Twitter, many businesses often overlook Snapchat as a marketing space. As advertising capabilities and sponsored content has taken over the web, the question is no longer how you market on the web – it’s whether you’re investing the most effort into the right social networks. Social media marketing is a mainstay in the digital marketing handbook, especially in recent years.
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